By: Brij B. Gupta, Department of Computer Science and Information Engineering, Asia University, Taichung 413, Taiwan. Email: bbgupta@asia.edu.tw
In recent years, the advent of deepfake technology has introduced a new dimension to phishing attacks, transforming the landscape of social engineering. Deepfake phishing leverages artificial intelligence to create highly realistic and convincing media, such as videos, audio, and images, that can deceive even the most vigilant individuals and organizations. This blog explores the concept of deepfake phishing, differentiates it from traditional phishing, and delves into the sophisticated mechanisms behind these attacks. Through real-world examples, we analyze the psychological and technical factors that make deepfake phishing particularly effective. Furthermore, we provide practical guidance on identifying and protecting against these threats, highlighting the importance of technological solutions, organizational policies, and individual precautions. As deepfake technology continues to evolve, we discuss future trends and the ongoing efforts to combat this emerging cybersecurity challenge.
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Cite As
Gupta BB (2024) Deepfake Phishing: How AI-Generated Media is Used in Social Engineering, Insights2Techinfo, pp.1